Genetic Insights for the Well-Being of All Petkind
Basepaws is committed to providing you with tools that help you proactively support your pet's health—because nothing is more valuable than a better life, lived longer.
How It All Began
Founded in 2017, Basepaws is a petcare genetics company that offers affordable, easy to use screening tools for the early recognition and treatment of disease in pets.
We created the world’s first at-home comprehensive cat DNA test and oral health test for cats, and we continue to grow the largest feline genomic and oral microbiome database. This work has become the solid foundation upon which we are building our canine research and development program to help even more pet parents and their beloved pet families.
In 2022, Basepaws became a proud member of Zoetis—the world's leading animal health company. Together with Zoetis, we're creating a future of health and wellness for our pets that will be brighter than ever.
What We’re Here to Do
Basepaws’ mission is to provide pet parents with actionable knowledge for making empowered, proactive healthcare decisions.
The “Why” Behind it All
We are a diverse team of big-hearted thinkers who love to connect and collaborate. Our values define the beliefs that drive everything we do, and enhance our ability to support the needs of our community—now and in the many exciting years to come.
True innovation requires open minds and diverse partnerships. Co-creation yields a richer set of ideas and solutions, which nurture and deepen our connection to colleagues and our valued pet parent community.
To address unmet needs in pet health, we tap into the knowledge, and experience of our community. The perspectives of both our pet health colleagues and of the pet parents whom we serve provide equally valuable contributions.
Honesty, transparency, and ethics guide our research, partnerships, product development, and communications. We strive to lead with integrity across our operations.
Listening is at the heart of effective communication, so that we can be responsive to the needs of our pet parent community, investors, and veterinary and industry partners.
Pet Lovers with a Passion for Science
Basepaws harnesses the power of science to help you know your pet better—both inside and out—and provide you with the resources you need to make informed decisions for their health and well-being. We collaborate with pet parents, geneticists, veterinarians, and other visionaries so that all pets can live better lives, even longer.
Meet the Basepaws Team
The talented people who make the magic happen across our operations.
I was on the founding team of a start-up that sold after 12 months of operation to Groupon for $150M, and as Head of Sales, I made London the top-grossing city for Groupon International in 2010. I took over Groupon Russia in 2011 where as CEO I grew revenues from $900K to $10M in 12 months. As the CEO of Groupon Russia, I had full P&L responsibility and managed 500 people from Moscow to Kiev. I was the first official employee of Groupon UK and came on to drive sales and marketing, yet I have never sold anything before in my life. We became the fastest growing Rocket Internet business, and while my investors are notorious for toughness, I continued to show monthly double-digit growth in both UK and Russia for more than two years. Groupon’s success is legendary (sadly, as is it’s downfall) and being at the frontlines and building the business from the first chair, first sales, and first hire made me resilient, dedicated and laser-focused on growing a sustainable business.
Our Advisors
We appreciate our trusted advisors in business development, technology, veterinary care, research, and beyond. Their unique contributions are helping us create a better future for pets everywhere.
Kevin O’Leary, AKA "Mr. Wonderful", is well known for his audacious role on ABC's reality TV show Shark Tank, however his history within the business sector has earned him the right to have such a brazen voice in the show. He is the author of several best selling books on financial literacy and also has his own wine label. Like money and wine, Kevin thinks cats make people smile and is a big advocate for the future of animal health.
Wendy is an internationally renowned humanitarian, impact investor, best-selling author, TV personality and animal advocate. She has advocated for animal welfare on Oprah, The Today Show, NYTimes, and Forbes. She has been the keynote speaker at the UN and at Harvard, and sits on the board of the Humane Society of New York. Wendy’s passion for animal health and wellbeing is infectious!
Bruce is a pet technology business executive with expertise in business development, companion animal healthcare informatics, companion animal virtual care, e-commerce and emerging digital technologies. His background includes experience in the marketing and sales management of veterinary and OTC animal health products and commercialization of SaaS platforms.
Veterinary Advisory Board
Our dynamic group of veterinary advisors includes industry leaders with over 20 decades of combined experience in product development and formulation, clinical care, and pet health research.
Learn more about Basepaws
Why Basepaws?
Basepaws is improving the lives of cats by understanding, genetically, what makes each cat unique.
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